Introducing: Learning Curve Masterclass

Mastering metaphor as a creative tool.

We’re always looking for new ways to stretch our thinking and sharpen our work—and if you’re here, we’re guessing you are too. That’s why we’re excited to kick off a new masterclass series, spun off from our new editorial category, Learning Curve. The Learning Curve masterclass series is designed to break us out of the industry echo chamber and introduce fresh perspectives that fuel better creative work.

First up, on Wednesday, March 5th, we’re teaming up with John Elliott, PhD, Linguistics for a session on metaphor as concept design. Metaphor isn’t just a literary device—it’s a fundamental tool for communication and creativity. John will guide us through the world of metaphor and show us how to use metaphor more deliberately to shape meaning, frame narratives, and push our work further.

This will be a hands-on session with writing and mapping exercises, practical takeaways, and a fresh perspective that you can apply immediately.

Spots are limited—grab yours here.

Bonus, if you’re a paid subscriber, there is a promo code for $20 off registration below the paywall.

We hope to see you there.