June Edition: Tubi, Mother, Gen Z writers & more
It’s been a year!
Summer is here, but vacation mode isn’t on yet. We’re putting the finishing touches on our new website, launching fresh merch and planning our first speaker event next year. We’ve set our sights on London as the host city and are actively seeking sponsors to help make it a success. If you have any leads on potential sponsors or want to nominate a speaker, please drop us a line at submissions@thesubtext.online. We love a full inbox.
Verbal Identity: Tubi
A voice-first rebrand. For a major streaming platform. That wants to be the exact opposite of the monoculture. Dare we say, dream project? The team at DixonBaxi had loads of fun creating a new, personality-forward feel for Tubi.
Verbal Identity: The Atlanta Journal-Constitution
Branding for most newspapers is behind the times — stuffy, dated or dreadfully non-existent. With 150+ years of backstory, the Atlanta Journal-Constitution could easily have fallen into the same-old, same-old. But the team at Matchstic evolved its verbal identity to deliver the world’s news with a distinct Southern accent – sharp, soulful and substantive.
Interview - Betsy Dickerson
As Copy Lead at Mother Design, Betsy Dickerson runs the words with a super lean team. Like most of us copywriters, she has a non-linear (but nonetheless interesting) career path that’s taken her from in-house at Chobani to the agency side, slinging words on some enviable projects.
Sound Off
Protect ya (copywriting) neck
Next time you get some super unhelpful, less-than-clear client feedback that makes you want to flip the table (and maybe a couple of birds, too), keep Porsha Thomas’s voice in the back of your head.
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POV you’re a Gen Z copywriter
Our Gen Z friends at Word Tonic show The Olds how it's done with a look at the industry through the eyes of a 20-something copywriter navigating an insane job market, LLMs and a seemingly unending onslaught of global crises. Fun times!
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Happy Birthday to us 🥳
Thanks to the friendly faces who came through and raised a glass in celebration of our first bday. Even bigger thanks to the readers around the world who’ve kept us going with submissions, comments, reposts, and clicks month after month. We’re excited to continue to grow this community and our mission to give writing an equal seat at the table. Cheers!
