Marginalia: Urban Safari

In the wilds of the city, there's much to discover.

Welcome back to Marginalia—our monthly roundup of the writing, branding, and creative bits currently floating through our minds and stray tabs. This is where we gush, gripe, and muse about whatever’s bubbling up in branding culture.

This month, we’re in explorer mode. Not quite jungle-trekking (that feels more like a July vibe, tbh), but after recent travels to LA and Portugal (and with an event on the horizon in London!), we’re noticing our surroundings with new sensitivities and wonder.

From LA’s skyline of billboards to Coachella’s full-blown takeover, we’ve been craning our necks up so we don’t miss a moment. Here’s what we’ve been reading, screenshotting, and yapping over lately.