What is The Subtext?

The Subtext is your #1 source for all things brand writing. We give copywriting the same exploration and appraisal as design, and showcase the creative people, ideas and trends that influence brands. This newsletter is an extension of our online publication — there you will find in-depth articles exploring the craft of brand strategy, writing and naming, get a peek inside the professional lives of top creatives in our interview section, and access a treasure trove of resources.

What you can expect from us today.

Here on Substack, you’ll get a monthly rundown of what’s new and noteworthy on The Subtext. In addition to verbal identity reviews and chats with industry leaders, we round up helpful resources, think pieces, gig alerts and other interesting tidbits that we think is worth a share. 

What’s coming.

A job board. IRL event announcements. Writing in the wild critiques. Guest posts. Writer spotlights. Brand voice rabbit holes. Writer gift guides. You get the point. We’ve got ideas and designs on how to bring you more of what you want. Stay tuned.

Get in on the action

We’re always open to submissions, feedback, and ideas - just send us a note, or drop us a line in the comments.

Stay in touch

Keep up with us everywhere — we’re on Instagram, LinkedIn and Spotify (for now).

To learn more about the tech platform that powers this publication, visit Substack.com.